This poster made me pause and think, why do big organizations make small mistakes? The reason is that most of the organizations do not pay attention to minor details. To the minor things assigned to individuals. Like spellings in an advertisement. Some salesman in a remote location selling your soap with incorrect or half information. Call center representatives deducting money from user accounts on ad-hoc basis.
This is not true, they do have massive quality control, TPM, 6 sigma in place, right? But when it comes to small things like spellings, none of these huge QC methods are used. Many organizations believe in ROI. And that one person will not cause much change. Spellings may be irrelevant to one, and they might not be to another. But organizations must focus on quality from the point of view of their customers. And surely, customers of Landmark will value spelling errors. And my use of a Reliance telephone account will stop the moment I have a more trustworthy service provider.
Maybe this error happened because the poster was printed at the last minute and not many people went through the small print. Still, its visible and causing people to question it. Spellings are the basics of good communication, specially today, when communication seems to be the answer as well as the question to most organizational issues.
Speaking of communication, please see below conversation for how people realize mistakes can happen, when they themselves make it. Be charitable! J
One day on twitter:
Bestselling author Ken Follet in Mumbai. But Landmark, how cud u spell 'author' wrong in the ad?
Hw cn u spell Ken Follett wrong? RT @chetan_bhagat: Bestseller Ken Follet in Mumbai. But Landmark, hw cud u spell 'author' wrong in the ad?
well, i also spelt Ken Follet wrong. It is Ken Follett. Happens i guess. :)